Susan G. Komen for the Cure

Challenge

With more than 500,000 people worldwide dying from breast cancer every year, Susan G. Komen for the Cure is continually making efforts to reach current and new supporters to help in the fight against breast cancer. Specifically, Susan G. Komen for the Cure was looking to find a fresh new way to connect and engage their constituents in the online space.

Solution

FreeCause has created a custom browser toolbar, available for download at no charge, to help users navigate the internet while raising funds to help support Susan G. Komen for the Cure's promise to end breast cancer forever. The toolbar, loaded with features specific to the Komen community, allows supporters to feel constantly connected to the organization while also financially contributing to the cause without spending a dime!

Komen Logo:

Brands the toolbar and keeps constituents thinking about the organization whenever they are surfing the net.

Yahoo Search:

Provides direct access to quality search results through a Yahoo! powered search box.

Get Involved:

Gives easy access to Susan G. Komen for the Cure's website, breast cancer resources, and other relevant content.

Direct Messaging:

Updates the community with important messages, news, and alerts without the worry of aggressive spam filters.

Video:

Engages the community, with links to Susan G. Komen for the Cure related videos and content on YouTube.

Donate:

Encourages higher and more frequent gift levels with direct links to fundraising efforts.

Results

Like our Susan G. Komen for the Cure Pink Ribbon Facebook Application, the Susan G. Komen for the Cure Toolbar displayed similar rates of impressive growth when launched. Currently there are hundreds of thousands of active users of the toolbar raising funds every month for the Susan G. Komen for the Cure. Susan G. Komen for the Cure's official promotion of the application and the toolbar began after October and has designed as a year-round push.