FreeCause Named One of the National Best and Brightest Companies to Work For
November 6, 2012
Rewards technology leader FreeCause was named one of the National Best and Brightest Companies to Work For in 2012. The company joined a list of other national winners who were recognized for their achievements in human resources, work-life balance, recognition, and community initiatives.
JavaScript Training for Every Employee? One Company Says Yes
September 19, 2012
Coding is all the rage these days, as everyone from New York City Mayor Michael Bloomberg to urban teenaged girls tries a hand at computer programming. But few organizations have taken the trend quite as seriously as FreeCause, a Boston-based developer of loyalty management software for retailers and affinity groups. Every FreeCause employee, from CEO Mike Jaconi on down, is learning JavaScript.
FreeCause Adhering to a Code
August 17, 2012
Facebook, Twitter, Yahoo and other tech companies have launched "hack days" to give workers a chance to explore tasks outside the scope of their everyday activities. Now, FreeCause, a Boston-based marketing and technology firm that specializes in helping its clients develop rewards programs, is taking the concept to a new level. Read more >>
How to Keep Tech Talent and Engaged and Motivated
August 17, 2012
Boston is a technology hotbed right now, ripe with startups, innovative technologies, and a deep pool of engineering talent. With a healthy local VC community, an expanded presence of tech giants like Google, Amazon, and Facebook, and a consistent stream of startups being pumped out from some of the brightest minds the Hub has to offer, it's a competitive race for who can best attract and retain superior technology talent. It's also an issue that could cause any CEO or hiring manager to lay awake at night pondering what to do. So how does a company stand out when trying to retain and keep the sought after engineers and developers of the area?
Yes Virginia, Regular Folks Can Be Taught To Code
August 15, 2012
Can regular people learn to code? With so many resources for learning to program, from a children's book that teaches basic computer science concepts to The Khan Academy's new interactive programming lessons, you have to ask: do any of them work? Is anyone out there learning to program and, more importantly, are they applying those skills to real-world problems? Read more >>
Developing, and Succeeding, with Scrum
July 17, 2012
We would all like to complete our projects on time, on budget and on scope. Agile software development frameworks have been embraced by many pursuing those goals, and for good reason. In its 2011 CHAOS Manifesto report surveying the success of software projects between 2002 and 2010, the Standish Group found that projects based on the traditional waterfall methodology succeeded 14% of the time, whereas agile-based projects had a success rate of 42%. Read more >>
Software Company Wants All Workers to Know Code
July 11, 2012
It's lunchtime at FreeCause, a small software company located on the 11th floor in a building in Downtown Crossing, and Elizabeth Goncalves, a marketing manager, is attending a professional development session. But she's not learning new ways to work with advertisers.

She's learning to write computer code - JavaScript, to be exact. Read more >>
The Pinterest connection: Boston entrepreneur was link for $100M VC deal
May 31, 2012
A Boston tech entrepreneur, who connected image sharing service Pinterest with new backer Rakuten, says he's also helping the Japanese e-commerce giant keep an eye on Boston startups. Read more >>
The Boston CEO Who Made Pinterest's 100MM Deal Happen
May 19, 2012
This past week, Silicon Valley darling Pinterest, a company that by now needs no introduction, raised a whopping $100 million on a $1.5 billion valuation, and not from the usual West Coast VCs. Read more >>
Firms Debate Headphone Use at the Office
May 7, 2012
For some people, wearing headphones in the office is a way to block out chatter and get work done. For others, they are big "do not disturb" signs on their coworkers' ears that make it harder to share ideas. Read more >>
Why one company is making all its employees learn how to code
April 27, 2012
The most successful companies are ones that are never satisfied with the status quo. They are too busy looking for ways to improve their products, personnel, and experience for their customers.

There are many approaches a company can take to improve itself. For us, it meant trying something revolutionary that would arm our employees with a new skill set, bring our technical and non-technical teams closer together, and provide the entire company with a deeper understanding and appreciation of what we do. Read more >>
CFO Corner: Trade-offs in Growth, Profits
April 5, 2012
Wai-Yan Sun, CFO of Boston-based technology and marketing firm FreeCause, discusses making trade-offs and the effort tied to cash flow forecasting. Read more >>
FreeCause Codinization project, a first taste of programming?
March 16, 2012
Loyalty and customer engagement company FreeCause has launched an initiative to mandate that all its employees must learn how to code by the end of 2012.
Codecademy and FreeCause Announce the "Codinization Project"
February 28, 2012
Rewards technology leader FreeCause announced today a revolutionary initiative to teach all of its employees how to code. The initiative, titled the "Codinization Project", will fully leverage the platform of innovative startup Codecademy, the web-based programming tutorial company which makes it easy for people to learn how to write computer code. FreeCause will be the first company that has worked with Codecademy specifically to train its entire workforce. Read more >>
CEO: Learn to write code, or else
February 16, 2012
Zach Sims, co-founder of free Web programming-tutorial website Codecademy, dropped by Boston rewards-program software company FreeCause yesterday to kick off its initiative to have all 45 of its non-technical employees learn to write code.
NeighborOil and FreeCause Partner to Reduce Home Heating Oil Costs
February 7, 2012
Recent start-up NeighborOil and rewards technology leader FreeCause have partnered to offer consumers innovative new technology that allows members to earn points simply for shopping online, which they can then redeem for discounts on home heating oil. Read more >>
FreeCause Names Antoine Hage Chief Technology Officer
January 23, 2012
Loyalty technology leader FreeCause announced today it has named veteran technical executive Antoine Hage as its new Chief Technology Officer. Hage is tasked with providing the leadership and vision to help guide FreeCause through the next phase of its explosive growth. Read more >>
FreeCause Generated Over 1 Billion Rewards for Consumers in 2011
January 18, 2012
FreeCause announced today that it helped its roster of loyalty program clients issue a record 1.15 billion reward points to consumers in 2011. The record distribution of points was due largely to the continued technical achievements of FreeCauseís innovative rewards-earning solutions built by an award-winning team of engineers combined with the successful tactics FreeCause clients utilized to integrate those tools into engaging online loyalty campaigns. Read more >>
5 Tips To Help Land That Dream Tech Job
December 23, 2011
You see those dream tech jobs listed all the time. You may be fortunate enough to hear back from some of the companies for an informal conversation, or better yet, brought in for an interview. Then, all of a sudden for one reason or another, you're passed over, left to wonder what happened and why it was not the right fit. Sound familiar? Read more >>
FreeCause Chosen by MBA Student Group for Organizational Process Project
November 30, 2011
FreeCause is pleased to announce that it has been selected by a student group from MIT Sloan School of Management to participate in a semester-long organizational process project tasked with analyzing the organizational implications of future FreeCause product initiatives. FreeCause was chosen due to its strong growth trajectory, market-leading technology, and its innovative and growing product suite. Read more >>
OneBigTent Partners with FreeCause to Launch Groundbreaking Rewards Platform Benefiting Latino Community
November 21, 2011
OneBigTent announced today it has partnered with market-leading loyalty technology provider FreeCause to launch a first-of-its-kind online bilingual rewards program, Valoramás ( Through the Valoramás Shopping Mall, members receive exclusive savings and deals, while a portion of every sale goes to organizations dedicated to serving the Latino community. Read more >>
FreeCause and CheckPoints Introduce Expanded Way for Consumers to Earn Points While Shopping
November 10, 2011
FreeCause and CheckPoints announced today the introduction of an innovative new RewardsBar and eMarket, designed to change the way consumers earn and redeem reward points. The CheckPoints RewardsBar expands CheckPoints mobile offering into the traditional web space, rewarding users' shopping online and web searches in addition to notification of exclusive discounts. Read more >>
Fierce Loyalty
November 01, 2011
Competition among loyalty programs has never been fiercer. In 2010, more than 2.1 billion loyalty memberships existed in the U.S., according to Colloquy's 2011 "Forecast of U.S. Consumer Loyalty Program Points Value." The report revealed that the average U.S. household signs up for 18.4 such programs. Read more >>
5 Steps to Improve Your Loyalty Program
October 19, 2011
We all know that the cost to acquire a new customer is five to seven times greater than the cost to keep an existing one. It's Business 101. Yet, a mistake that many companies often make is not actively engaging and rewarding their current customers. Read more >>
FreeCause Survey Finds Mobile Platforms to Have Biggest Impact on the Future of Gaming Industry
October 13, 2011
FreeCause today released results of its survey of gaming professionals conducted at Game Developers Conference Online 2011, held this past week in Austin, TX. When questioned about which issue would have the biggest impact on the gaming industry in the next five years, respondents identified mobile platforms (33%) above all other available choice options, including competition/saturated market (25%), integration of social networking features (16%), changing profile of gaming user (14%), and successful eCommerce monetization (10%). Read more >>
FreeCause to Present Interactive Loyalty Solutions at GDC Online
September 14, 2011
FreeCause is pleased to announce its participation at the Game Developers Conference Online, held from October 10th to the 13th. The conference, held in Austin, Texas, is one of the biggest events in the social gaming industry, attracting more than 3,000 attendees worldwide. FreeCause will exhibit innovative web technology that drives engagement and monetization geared specifically towards gaming. Read more >>
FreeCause and Introduce Streamlined, Intuitive Way to Shorten and Share Web Addresses
September 2, 2011 and FreeCause announced today the deployment of an innovative toolbar geared at changing the way people share links across the Web. The Toolbar provides users with an intuitive and always accessible channel to create, organize and share links, all from the convenience of their web browsers. Read more >>
Craig Kelly of FreeCause to present at Dreamforce '11
September 1, 2011
Craig Kelly, Director of Operations Management Office for FreeCause, is presenting on how smaller companies can utilize to compete on a global level. The session, titled "Thinking Big: How the Best Smaller Businesses Appear Bigger & Grow Faster", is part of the Dreamforce '11, the cloud computing industry event of the year, being held August 30 to September 2 at the Moscone Center in San Francisco. Read more >>
Kobie Marketing and FreeCause Announce a Groundbreaking Partnership to Revolutionize Merchant-Funded Rewards Solution
July 13, 2011
Kobie Marketing and FreeCause announced today a partnership that will provide consumers with innovative new ways to earn rewards within loyalty programs. Tightly integrated with Kobie's best-in-class loyalty technology platform − Alchemy, the FreeCause platform allows consumers to earn points or miles when shopping at participating merchants and also rewards consumers when they perform searches online. Read more >>
FreeCause and SkyMall Win New Airline Client With Best in Class Technology
June 29, 2011
SkyMall and FreeCause have entered into a partnership that is disrupting the loyalty shopping mall industry, providing a new platform designed to improve results in an industry that has seen little innovation in recent years. The two companies today announced the recent deployment of their new online shopping platform for US Airways Dividend Miles members. Read more >>

Coverage: Loyalty360 | COLLOQUY | MSN Money
FreeCause Offers Social Gaming Loyalty Suite
January 27, 2011
FreeCause announced its social gaming Loyalty Suite today, a platform currently used by sites like Sometrics's and game portal OMGPOP. FreeCause's Loyalty Suite platform gives game publishers tools they can use to have increase player loyalty and engagement, including the ability to create online toolbars and shopping malls. Publishers can contact gamers directly with information about updates, exclusive offers, and game hints. Read more >>
OMGPop, Sometrics Adopt FreeCause's Loyalty Suite
January 26, 2011
Boston-based marketing and tech firm FreeCause announced that social game developer Omgpop and ad firm Sometrics are using its Loyalty Suite product designed to drive user behavior and strengthen brand loyalty. The Loyalty Suite includes an online GameBar and shopping mall, tools that allow companies to directly contact gamers with updates, hints and offers. Read more >>
Social Gaming Sites Increase Return Rate through Loyalty Suite
January 25, 2011
Social gaming companies are keeping gamers coming back for more by utilizing an innovative loyalty suite from local tech and marketing firm, FreeCause. The firm has become the go-to destination for social gaming sites, such as OMGPOP and Sometrics' to increase user loyalty in a space where a game's success is measured by its longevity. Read more >>
FreeCause Ranked as Top 50 Technologies
December 14, 2010
The Future of Advertising-- Advertising was the top ranking industry among the 500 companies. Pontiflex, this year's winner, delivers opt-in e-mail and social acquisition platforms. SEOMoz delivers DIY SEO solutions for businesses, and FreeCause provides on-demand loyalty programs. Read more >>
Earn Virtual Currency for Surfing the Web, Making Purchases Online with's New GamerBar
September 15, 2010, the virtual goods marketplace launched by Sometrics this summer, now allows gamers to earn Game Coins, a redeemable currency for numerous online games, through everyday online activity. With the new GamerBar, a unique browser add-on, online game fans gain access to exclusive perks while browsing and shopping at online retailers, including Barnes & Noble, Priceline, The Northface,, and Best Buy. Read more >>
CBS and Nectar Launch FreeCause
June 7, 2010
Today at the Loyalty Expo, FreeCause Inc. announced the launch of two new clients. Each client is a leader in their respective field and both have the common need to increase the reach and usage of their loyalty rewards programs. Read more >>
FreeCause Innovates Status Quo Loyalty Rewards Marketing
May 11, 2010
Today, FreeCause Inc. launched three new products in its Loyalty Rewards Suite- all designed to leverage the power of the Web to gain unprecedented member reach and strengthen member loyalty. Combining innovative technology with an industry leading merchant partner network, FreeCause solutions expand the ways in which members are able to earn rewards and interact with organizations. Read more >>
Texans fan scores big prize...the easy way
January 08, 2010
01/08/2010 - With just a few clicks of the mouse, Texans fan Scott Jow won the Texans Toolbar contest and was on the field prior to the Texans' season finale against the Patriots. Visit for your chance to win.
Watch Video >>
myYearbook Debuts New Toolbar for Search and Social Shopping
October 30, 2009
Users Earn Virtual Currency for Shopping at Over 1,800 Popular Sites or by Searching the Web With New Browser Toolbar Powered by
NEW HOPE, Pa,--(BUSINESS WIRE)--my Yearbook, the best place to engage teens and one of the 40 most-trafficked sites in the United States, today announced the debut of the my Yearbook Toolbar and Shopping Mall, products that extend the my Yearbook experience beyond my by providing members with ways to earn the site's popular virtual currency, Lunch Money, wherever they are on the web. Read more >>
DEEP PURPLE, AEROSMITH Embrace "Forward-Thinking Social Marketing Strategy"
September 2, 2009
Paid, Inc. and FreeCause have signed an agreement to add FreeCause's branded toolbar, shopping mall, and loyalty rewards program to Paid Inc.'s celebrity services offerings. This forward-thinking social marketing strategy will enable Paid to further fortify its ability to build fan loyalty, customer satisfaction, site traffic, page views and client-brand awareness. Read more >>
Yahoo! Canada, Air Miles® and FreeCause Target Two-Third of Canadian Households With Agreement That Rewards Consumers' Online Searches
January 28, 2009
TORONTO, ONTARIO--(Marketwire - Jan. 28, 2009) - Yahoo! Canada, the AIR MILES Reward Program, and FreeCause Inc. today unveiled a three-way agreement that sets a new standard for engaging Canadians' online search and shopping behaviour. The AIR MILES Toolbar, introduced today at, is a free internet browser download that allows Canadians to earn free reward miles just by doing everyday searches. Read more >>
Kintera Announces Winner of First Developer's Challenge
May 1, 2008
WASHINGTON--(BUSINESS WIRE)--Kintera® Inc. (NASDAQ: KNTA) today announced that CopperKey, a Web-based predictive marketing software solutions company, is the winner of the first Kintera Connect Developer's Challenge sponsored by Kintera. The winner was revealed at Kintera's annual User Conference.